In today’s tech savvy, competitive business world you have to do something to make yourself stand out. Big flashy signs, direct mail programs, Facebook and web pages don’t work as well as they used to. Delivering fabulous customer service and quality goods and services help to keep people coming in the door, but they require patience as a larger pool of potential customers is built.
What if there were ways to add a targeted pool of prospects in a relatively short amount of time? Would you want to know more?
If you’re willing to put in a few hours a week toward this goal and offer an inducement, a joint venture giveaway is a relatively simple technique to help you build your business by building your list.
How many times have you benefitted from some freebie you got off the internet? Something like a free webinar, a free mini-consultation, an ebook or similar item can sometimes take your business to "a whole 'nother level." You saw the words "free" and you went for it, right? It sounded like just the thing and you didn't need to spend a bunch of dough seeing if that coach or class would be right for you. And you're not alone. Probably thousands of people clicked that same button--a button that was part of a Joint Venture Giveaway.
A Joint Venture Giveaway is when a group of business owners who offer complimentary services and who share a common target market, join forces and ‘give away’ a small but desirable freebie (such as an e-booklet), free sample, coupon, a special event discount, or a free consultation.
A JV Giveaway requires some time spent on groundwork, but it’s well worth it. One person takes the lead in organizing the event and creates an “Event Page.” The event is time limited. The other partners all promote the event to their individual lists and networks via email. These prospects are directed to the event page where the visitor will see a selection of free giveaways linked directly to the websites of the JV partners. If they want the gift, they click the link.
Incidentally, each JV member will have to set up an autoresponder account so when the prospect views the Event Page he or she can be directed to the gift of choice via its link. The auto-responder will capture the prospect’s contact information in order to reward them with the gift. By the way, don’t ask for too much information. Name and email address should be enough. Some Auto-responder providers you may want to look into are Aweber, Constant Contact, MailChimp, among others. Choose the one that's right for you and fits your budget and your tech savvy level.
You’re going to want to have an auto-responder account tied to your website or Facebook page anyway, because it helps you keep a mutually beneficial relationship with your customers, prospects and followers long after the JV Giveaway is gone.
To understand how effective this strategy is, let’s take a look at the numbers. If you collaborate with nine other joint venture partners, and all ten of you have a prospect list of 300 warm leads, that’s a potential target audience of 3,000. If your free gift is enticing enough, you may get nine new leads for every one of the names on your list. As you can see, it helps you make an exponential leap in the number of people you’re reaching. The important thing to remember is not to use this expanded list as permission to start spamming. Your JV Partners will not be happy as it will reflect on them. This will cost you future referrals!
I know some companies do not allow their associates to have personal websites, so tie it to the special Event website I mentioned above. There are all sorts of free ways to do a website these days, so don't worry about cost. It takes a little more work, but it's well worth it, especially if you have a bunch of friends in complementary businesses that you can partner with. If you want to, you can offer better placement on the Event website for a modest sum that will help offset any costs associated with the website and/or auto-responder.
Here's how this works once you get it all together: You represent Tupperware. You have partnered with restaurants, craft stores, fresh produce stands, and other businesses that have customers who could take advantage of using Tupperware. Each of you offers some enticing freebie. You put a notice of the Joint Venture Giveaway event on your Facebook page and send an email to folks on your mailing list telling them about the special Event website. Soon your contacts will start checking out the JV Giveaway Event website you've put together.
Make sure your Event page has a flashy title like, "Free and Fresh Giveaway!" and make sure visitors can see all the JV Partners at the very top of the page. That way, at a glance, your contact Kirstie will decide if she wants to scroll down and find out what Ray's Ribs is offering -- and, in the meantime, see other things she might want!
When Kirstie gets there and sees the awesome freebie your buddy Ray is offering at his restaurant, she will click the "I Want it!" button. In order to get the freebie she needs to provide her name and email address to Ray. The auto-responder lets Ray know that Kirstie has visited his website, confirms her email address is legit, and sends her the coupon for the free dessert she decided to get. If the dessert is as delicious as it looks, that connection could result in Ray having a customer for life. Meanwhile, one of Ray's contacts has seen you're offering a free, small Tupperware vegee box and offers his name and address to you in exchange for that information. Everyone wins!
It is very important that you follow through with everything and that your partners do, too. Nothing can stop goodwill faster than someone not providing what they said they would. But if you're clear about the parameters and have trusted partners everything should work out fine. However, just in case Ray renegs on his promise of a free dessert and Kirstie yells at you about it, be prepared to buy her a slice of pie!
If you’d like more tips, please contact me via this website.